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The Good Glamm Group leverages know-how to straight join with shoppers, understanding their magnificence wants after which create merchandise which can be extra related for them. It then additional makes use of know-how to offer shoppers instruments to make their digital magnificence and private care expertise extra seamless. Whether or not it is by means of digital communities the place they’ll share their skincare issues and search options from different shoppers, WhatsApp interval trackers that make it simple for them to trace their intervals, or Digital Strive On instruments to digitally strive their favourite shades of lipstick.
The Good Glamm Group claims to be the most important DTC Magnificence Private Care firm in India with over 10 million transacted prospects on its web site and app and 1.5 million orders a month on its web site and app.
On the influence they’ve had to this point, Darpan Sanghvi, Group Founder & CEO, of The Good Glamm Group, states, “I believe the DNA of our firm is to Assume Audacious and Execute with Pace. These traits make sure that we’re continually innovating and staying forward on execution.”
The group grew practically 6x final yr and this yr they’re aiming at about 4x. Within the coming yr, they are going to be getting into the Males’s class, including a brand new EBO channel, and in addition making massive bets within the Worldwide markets. Sharing his views on the trail to profitability, Sanghvi says, “When you begin hitting scale, then working leverage may be very excessive in our enterprise. If we’re capable of management advertising and marketing prices, then profitability is achievable.”
Tech Stack
- Yr of inception: October 2017
- No. of staff: 1100 company and 3500+ together with retail
- Income for FY 2021-22: Rs 390cr
- Exterior funding acquired to this point: Rs 1500cr
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